ABOUT US

MEET THE MADRENT TEAM

DENIS COHEN

Group Chairman

Denis is a doyen of the motor industry having spent 49 years in the car trade of which the last 40 have been spent in his own business, Westland Motors. Denis was General Manager, Dan Perkins Used Cars prior to joining Datcentre, Springs as their Managing Director.
Denis adds gray hair and a steady hand to the business making sure that MadRent chooses the right cars and offers these at the right price.

MARK COHEN

CEO

Mark is an entrepreneur with 11 years experience in the motor industry as Westland Motors’ Chief Operating Officer. Prior to joining Westland, Mark spent three years in Sydney, Australia with Dimension Data in their Sales and Credit Department as a credit controller and a further four years operating his own retail chicken restaurant in Bondi, Sydney.

Mark has overseen MadRent’s growth from its inception in 2014. Mark remarks “ I am excited by the South African car rent to own market and how far it has come in such a short time. It’s so rewarding to see peoples’ faces when they didn’t think they could get a car
and we are able to put them in a brand new one!”

SIMON SEREKO

COO

Simon has been in the motor trade since joining Stuart Bromfield in 2006 as a trainee manager where he was involved with sales and administration. Simon joined Westland Motors in 2010 where he continued his career in car sales.

Simon transferred to MadRent on it’s formation in 2014 as sales manager and has been at the forefront of the business’ growth. Simon is totally immersed in the day to day running of MadRent – considering applications, meeting new clients and handling car issues. Simon says “While I am kept busy from morning until night, I love the car industry and particularly the challenging nature of rent to own cars. We are doing good
work here.”

MATTHEW SYMANOWITZ

CIO and CFO

Mat is a chartered accountant with over 20 years experience in various financial and operational roles and industries. Mat spent 11 years at Transaction Capital, where he developed several of the group’s information systems, was a member of the debt capital market team, was the Group Chief Risk Officer, and finally head of business development at SA Taxi Finance.

Mat joined Madrent in 2018 to improve operational and financial systems and processes and is the developer of Mardents web based information system. Mat believes Madrent has an enormous opportunity to provide reliable vehicles, under attractive deals in a very relevant segment of the South African transport market’.

MEET THE MADRENT TEAM

DENIS COHEN

Group Chairman

Denis is a doyen of the motor industry having spent 49 years in the car trade of which the last 40 have been spent in his own business, Westland Motors. Denis was General Manager, Dan Perkins Used Cars prior to joining Datcentre, Springs as their Managing Director. Denis adds gray hair and a steady hand to the business making sure that MadRent chooses the right cars and offers these at the right price.

MARK COHEN

CEO

Mark is an entrepreneur with 11 years experience in the motor industry as Westland Motors’ Chief
Operating Officer. Prior to joining Westland, Mark spent three years in Sydney, Australia with Dimension Data in their Sales and Credit Department as a credit controller and a further four years operating his own retail chicken restaurant in Bondi, Sydney.

Mark has overseen MadRent’s growth from its inception in 2014.
Mark remarks “ I am excited by the South African car rent to own market and how far it has come in such a short time. It’s so rewarding to see peoples’ faces when they didn’t think they could get a car
and we are able to put them in a brand new one!”

SIMON SEREKO

COO

Simon has been in the motor trade since joining Stuart Bromfield in 2006 as a trainee manager where he was involved with sales and administration. Simon joined Westland Motors in 2010 where he continued his career in car sales.

Simon transferred to MadRent on it’s formation in 2014 as sales manager and has been at the forefront of the business’ growth. Simon is totally immersed in the day to day running of MadRent – considering applications, meeting new clients and handling car issues. Simon says “While I am kept busy from morning until night, I love the car industry and particularly the challenging nature of rent to own cars. We are doing good
work here.”

MATTHEW SYMANOWITZ

CIO and CFO

Mat is a chartered accountant with over 20 years experience in various financial and operational roles and industries. Mat spent 11 years at Transaction Capital, where he developed several of the group’s information systems, was a member of the debt capital market team, was the Group Chief Risk Officer, and finally head of business development at SA Taxi Finance.

Mat joined Madrent in 2018 to improve operational and financial systems and processes and is the developer of Mardents web based information system. Mat believes Madrent has an enormous opportunity to provide reliable vehicles, under attractive deals in a very relevant segment of the South African transport market’.

MARKET

MARKET

VISION

TO BE THE LARGEST PROVIDER IN SOUTH AFRICA OF RENT TO OWN CARS.

VISION

TO BE THE LARGEST PROVIDER IN SOUTH AFRICA OF RENT TO OWN CARS.

MISSION

TYPICAL RENT TO OWN OPERATORS RUN A SMALL FLEET OF OLDER CARS AND DON’T TREAT CUSTOMERS FAIRLY

MADRENT:

1. IS SOUTH AFRICA’S TRUSTED PROVIDER OF RENT TO OWN CARS

2. PROVIDES BRAND NEW CARS WHICH ARE SAFE AND RELIABLE

3. OFFERS ATTRACTIVE RISK BASED PRICING

4. EMPHASISES A LOW PURCHASE VALUE AT THE END OF THE DEAL TO SUPPORT CAR OWNERSHIP

MISSION

TYPICAL RENT TO OWN OPERATORS RUN A SMALL FLEET OF OLDER CARS AND DON’T TREAT CUSTOMERS FAIRLY

MADRENT:

1. IS SOUTH AFRICA’S TRUSTED PROVIDER OF RENT TO OWN CARS

2. PROVIDES BRAND NEW CARS WHICH ARE SAFE AND RELIABLE

3. OFFERS ATTRACTIVE RISK BASED PRICING

4. EMPHASISES A LOW PURCHASE VALUE AT THE END OF THE DEAL TO SUPPORT CAR OWNERSHIP